We got some bad news, as of Friday 6/4/2016 the Huntington Harbour Gym has been closed. We spoke to Rhonda, the owner and a good friend and it looks like she’s struggling to find a reasonable arrangement with the new owners of the Peter’s Landing complex that seem to have jacked up the lease costs beyond reach.
This is not new, every new owner of this complex tries to raise prices in an attempt to optimize their return on investment. Don’t get me wrong, I do agree that we are all in the business of making money. What they don’t seem to understand is that it’s not about instant gratification, it’s about how businesses are capable of surviving when they are choked by unreasonable costs. Sure, you can squeeze some bucks on a short-term basis, but in the long run, the result is that businesses will leave Peter’s Landing and this place will turn into even more of a ghost town that it already is.
Doing business in Sunset Beach/Surfside is about the community. The area residents are very loyal to the places they patron. If you open a good bar, restaurant, shop or other business and participate in the life of the area, you can be assured that your customers will stay and return often.
For many years, Rhonda from the Huntington Harbour Gym has provided the area residents with an incredible value for unbelievably low prices. Her gym is top-notch, clean and not the meat-market you’ll find at your old 24/7! Rhonda understands what it is to be a local Sunset/Surfide resident. The new Peter’s Landing owners do not seem to. What they are doing is short-sighted and greedy. They obviously don’t know about the domino theory.
Let me explain:
A couple goes to the gym, on the way back they walk by a local restaurant and decide to go there for dinner or someone sees the gym and decides to join as they walk out of a local business. There you have it simply put: 2 birds, 1 stone.
If you instead create a situation where businesses struggle then die, other businesses nearby will struggle and die too. And you will be left with your sad and empty mall. Of course, if your “vision” is to bring luxury retail, you’ve got something else coming: Amazon will KILL them any day and they will not be able to afford your high lease costs. Now IF you think you can turn this mall into a condo complex, you’ve got something else coming, like a tight-woven community that will fight you every step of the way at the City Council. We’ve done it before, we will do it again!
So please give Sunset and Surfside a break. There is plenty of money to be made with reasonable leasing and some investment into the community. Long term, would you rather have friends in the neighborhood because you contribute to their way of life or people that dislike you because you screwed things up for them?